Truman was head of ad marketing for IPC's women's weeklies and TV listings divisions, and has 10 years of media experience. This includes a previous role at MTV Europe as strategic planner for ad sales.
Future's research department in Bath covers market research and advertiser-orientated research. Truman will work with market research manager Caroline Fraser, who will continue to undertake bespoke projects for Future's four consumer publishing groups -- Entertainment, Excite, Living and Technology.
Jayne Caple, advertising sales director at Future, said it was vital for the company to find new ways to demonstrate the value of readers of its special-interest magazines.
"Nicola is starting with Future at an important stage in our development -- as it becomes paramount to let potential advertisers know the value of our narrow-but-deep focus," she said.
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