The 40m by 26m display area in Westfields shopping centre, west London, has been divided into three areas representing the colour collections of the new car - Arizona, Miami and Manhattan.
In the Arizona section, Fusion has placed a 24ft high climbing wall, below which it projects an image of the Grand Canyon, giving the impression people are climbing over a 1,500ft drop.
This has been used as a data capture device, where Fusion has sent the more than 8,800 climbers to date a picture of them on the wall, which includes a link to register their interest in the car.
The Manhattan area incorporates a piano cocktail bar, complete with cocktail shaking barman, while the Miami section features a replica NBA basketball court, sun loungers, palm trees and a DJ.
Gianni Mason, client services director at Fusion Events, told Event: "Because it’s an invasive environment in a shopping centre, we needed something that would attract people to the stand.
"We decided to make it focused on being an engagement stand – the risk is that people are there for the entertainment factor, but we are actually converting 47%.
"It’s significantly over and above what we would see from a normal shopping centre campaign," he added.
The campaign ends tomorrow (19 June).
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