The deal will allow consumers to search the web directly from the website using .
The deal, which will see a branded Ask Jeeves search box accessible on every page of the Friends Reunited site, is aimed at surfers using the Friends Reunited site to search for old friends who then go on to use a general search engine.
The two hope that the deal will boost traffic to both sites and builds on similar agreements Ask Jeeves has with , , and .
Aylin Savkan, vice-president of marketing and strategy at Ask Jeeves UK, said: "The deal with Friends Reunited is yet again proof of the superior search experience we provide. Core to Ask Jeeves is providing relevant, fast and user-friendly search results and this relationship allows us to provide this service to a wider audience. Friends Reunited has had tremendous success since its launch and we're delighted to partner with it."
According to Nielsen//NetRatings, Ask Jeeves is the 10th most important website in the UK with Friends Reunited in 14th place.
Michael Murphy, CEO Friends Reunited, said: "This is an important deal between two of the most popular brands on the internet. Our members have told us this is a service they want and the Ask Jeeves brand is a very natural fit."
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