The was designed by web development agency Imaginet.
Shoppers are encouraged to buy at every opportunity, with up-sell products being offered at every point.
Imaginet has developed a date-reminder calendar tool that is linked to the registration and email system, whereby customers can register to receive an email or text message from the company to remind them of an upcoming important date.
Covent Garden Flower Emporium managing director Ceri Turner said the new-look site ‘will enable us to reach new customers to take on a bigger market share'.
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