Downes founded social media agency Juice Digital in 2008, which later became part of Tangerine PR. Before that he worked at independent agency Paver Downes.
"After leaving Juice I believe I have one big agency growth left in me," said Downes. "Fresh was an obvious choice in the end. It already has a substantial digital division to support its full-service communications offering, but the board’s vision is to expand this service and ensure that all projects can be complimented with the most up-to-date, relevant digital solutions."
Patrick Howells, managing director of The Fresh Group, said: "We are delighted to welcome Steve to the Fresh team, and are confident that with his extensive knowledge of the industry and experience of growing agencies he is the perfect candidate to steer the digital division in the direction we have envisaged."
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