A range of worldwide brands such as Vodafone, Microsoft, Castrol and Cadbury entered their event marketing strategies in this new set of awards, which is a collaboration between Event and Marketing magazines.
The event is set to reveal which brand's event marketing strategies successfully achieved the desired cut through and interaction with their consumer targets.
To find out who from the shortlist below takes the top prizes you will be need to at The Underglobe on Wednesday 30 November.
Shortlisted entries in each category are:
Alcoholic drinks
Miss Jones & Co with Jameson Cult Film Club
Wellpleased Events with Wellpleased: Crabbies Adventure Sampling Tour
Automotive
Journey9 with Manchester Celebrates Jaguar
TRO with BMW at the PGA Championship Wentworth
Cosmetics and toiletries
Savvy Marketing with Dove Damage Haircare Therapy Launch
Haygarth with Gillette Fusion ProGlide Challenge
Haygarth with Gillette & Venus Experiential Tour 2010
Electronics
Neon with Windows 7 Second Movies
The Field with Child of Eden Experience
Fashion
Corporate Innovations with Swatch Zebra Day
The fresh Group with The START Exhibition at Clarence House
Financial
To be announced on the night
FMCG
Abbot Mead Vickers BBDO with Sandwich
Haygarth with Pampers Baby Gym
PrettyGreen with Cadbury Spots v Stripes 2010 Event ±±¾©Èü³µpk10
Sledge with Innocent 5 for 5 cafe
TRO with Ribena Pick Your Own Experiential Roadshow
Leisure
To be announced on the nightMedia
Event Marketing Solutions with Blu-ray Experience European Tour
Association of Publishing Agencies with International Content Summit 2010
Logistik with Bauer Live
Mobile
Neon with Windows Phone Retail Events
Ignite with Vodafone VIP
Third Sector
British Heart Foundation with Angina Monologues
Closer with Barclays Cycle Hire Scheme
Sledge with SEC Voice '11
Travel
Because with Eurostar: High Speed Theatre
Brando with London Gatwick Fashion Week
Best brand event strategy at a music event
The Tailor of Shoreditch with the wagamama lounge
The Field with Just Dance Disco Bus
Pd3 with O2 Your Country Live
RPM with Strongbow Bowtime Bar
Orange RockCorps with Orange RockCorps
Best brand event strategy at a sporting event
Flourish Creative with Castrol 2010 FIFA World Cup Guest Experience
Bamboo Marketing Communications with St. George's Day Game
Sledge with O2 Priority 6 Nations
TRO with BMW at the PGA Championships 2011
The Brand Event Awards will also showcase the unveiling of this year's Event 100 Club, the annual poll to find the 100 most influential people in the event industry.
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