The local press campaign, created by 4creative, will run in local newspapers covering Copeland, Cumbria, with a key focus being the 25,000 viewers in the area still reliant on the analogue signal.
The campaign launches this week and uses real life local residents in the area, which includes the coastal town of Whitehaven, to warn viewers that the analogue signal will be switched off for good on October 17.
Residents featured in the campaign include Whitehaven fish and chip shop owner Carla Arighi and town cryer Rob Romano.
In the creative Arighi and other local figures also offer information about Freeview channels available in the area and how to receive them.
Sophie Alexander, Freeview's head of consumer marketing, said: "By using well-known faces from Whitehaven to explain the benefits of Freeview, the creative has an immediate emotive connection with people living in the local area."
Digital switchover, which is being managed by independent not for profit firm Digital UK, is taking place region by region from this autumn until 2012.
The next areas to be affected will be Border from 2008 and then the west country and Granada areas from 2009. London and the Meridian area in the south east of England will be among the last areas to switchover.
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