The drive continues with the Freeserve hippies-themed campaign created by advertising agency M&C Saatchi, which ran earlier this year.
A new edit of the TV ads, which run with the strapline "Freedom from unreliable connections" and features the hippies demonstrating how Freeserve has doubled its network capacity, promotes a month's free trial of the Anytime service.
The burst, planned by Walker Media, runs from September 16 on major terrestrial and digital channels.
The trial will also be promoted by a nationwide door-drop campaign through WWAV Rapp Collins.
The door-drop is being backed up by a radio awareness campaign telling listeners to: "Wait for the free Freeserve disc to pop through your doorbox -- free peace, free love and free round-the-clock internet for your first month".
Keith Hawkins, managing director of marketing at Freeserve, said: "This is a truly integrated campaign with a strong call to action and we are confident it will be successful in attracting new customers to Freeserve AnyTime as we approach the peak selling period."
The drive will be supported by press advertising and online work created by Freeserve's digital agency I-traffic, with planning by Quantum.
Freeserve has also teamed up with Airmiles to offer people who sign up for AnyTime during the promotional period 250 Airmiles points, enough to buy a flight to Paris, while Dixons, MVC and Orange retail outlets are offering Anytime access at 拢5.99 a month.
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