The deal, which lasts for 11 months, will see Personal Loan Express run a series of campaigns to boost customer acquisition through Freeserve's website.
The Freeserve Today page will carry promotional boxes as well as banners and buttons, which will also run on its Money channel. A watermark will be carried on all search pages. The deal was brokered by Matt Forrester at Freeserve.
Iain Thompson of The Personal Loan Express, said: "We have a history of successful campaigns with Freeserve and consider this to be an invaluable investment in increasing our customer base. We were keen to work with a site which offered us significant reach for our target audience."
Dave McCall, advertising sales director of Freeserve, added: "It is a fabulous endorsement of the effectiveness of advertising via Freeserve that The Personal Loan Express has continued to develop its relationship with us, committing themselves financially across 2003."
Two weeks ago, Freeserve signed a sponsorship deal with nicotine replacement gum Nicorette for its dedicated woman's portal icircle.com.
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