The sponsorship ties in with icircle.com's 'New Year New You' theme and encourages and supports those who have entered 2003 with the resolution to quit smoking.
Nicorette said it selected icircle.com as a partner in the campaign because it felt there was strong synergy with the brand. The deal was negotiated by Nicorette's agency OMD Interactive.
Emma Batchelor, senior media planner buyer at OMD Interactive, said: "The socio-demographic breadth of Freeserve's audience enables Nicorette to reach UK smokers looking to stop smoking. With approximately 24% of the UK population smoking five-plus cigarettes a day, icircle.com's 250,000 monthly unique users gives us access to a large potential pool of smokers. The sponsorship will allow consumers access to information via icircle.com's Health channel, alongside text links within the Stop Smoking centre."
Dave McCall advertising sales director of Freeserve, added: "Nicorette wanted to promote awareness of Nicorette and drive registrations to the Fresh Start programme. The synergy with icircle.com's 'New Year New You' was ideal and the campaign will provide information to individuals actively seeking advice on giving up smoking through 'stop smoking' advertorials."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .