Free high definition (HD) services, coupled with global sporting events, such as Euro 2008, Wimbledon and the Olympic Games, has enabled Freesat to achieve sales described as strong and steady throughout a tough period for most high street retailers.
Emma Scott, managing director of Freesat, said she was delighted with the uptake since its 6 May launch. Scott said she expected sales to continue to increase in the run-up to Christmas and beyond.
However, she also warned that some people still believed they were watching HD, when they were not, because they had an HD-ready TV, but no HD digital receiver.
We want to help everyone understand that HD-Ready is not the same thing as HD now. Without an HD digital receiver connected to an HD-Ready TV or an integrated TV with Freesat HD built in, you can’t watch an HD TV programme, said Scott.
BBC HD offers programmes such as Heroes and Strictly Come Dancing. ITV HD shows sports such as the UEFA Champions League, England World Cup qualifiers and FA Cup football and can only be watched on Freesat.
Customers with a satellite dish can get HD easily with a Freesat digital box or integrated TV.
Freesat is increasing its offerings: a Freesat+ digital television recorder will be available in November and more manufacturers and channels are added every month. Freesat also offers standard definition digital boxes for under £50.
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