The not-for-profit joint venture between the BBC and ITV has seen total sales double in the final quarter of 2008 despite the economic downturn and challenging times on the high street.
The services' subscription-free offer appears to be attracting consumers looking to expand their range of digital TV channels while avoiding costly monthly TV bills.
Standard Definition (SD) boxes currently sell for under £50, while HD boxes below £100 offer more than 140 channels and services, including HD programming.
In the latter half of 2008, viewers were offered a wide selection of HD programming via Freesat, including UEFA Champions League, England internationals and FA Cup matches on ITV HD.
In addition, the BBC HD channel offered family favourites such as Strictly Come Dancing, Heroes, The Royle Family and Wallace & Gromit.
Emma Scott, managing director of Freesat, said: "We saw consumers increasingly drawn to Freesat at the end of 2008 and into this year. The quality and choice of channels and services available and the added benefits offered by Freesat+ have really struck a chord."
Further HD programming scheduled on Freesat in early 2009 include Lark Rise to Candleford, Hustle, Anne Frank and the Rugby 6 Nations on the BBC HD channel. The FA Cup and Champions League will also be gathering pace on ITV HD.
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