Freesat sales up 50% in four months

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Freesat

Sara Kimberley

September 16, 2009

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Freesat sales up 50% in four months

LONDON - Freesat, the subscription-free digital satellite TV service, is bucking the economic downturn by reporting a 50% increase in sales in the past four months, reaching 600,000 customers just over a year since it launched.

Freesat expansion: digital satellite TV service sales are up 50%

In the past quarter, 200,000 of its set-top boxes were sold as the service readies itself for the imminent launch of BBC's iPlayer on Freesat.

According to Freesat, Barb viewing figures reveal that nine of the 10 top multichannel programmes between January and June 2009 (non-sport) were available subscription-free on free-to-air TV platforms such as Freesat.

Emma Scott, managing director of Freesat, said its results were partly due to innovations such as high-definition TV and Freesat+, its digital recording product.

The service was launched by the BBC and ITV in May last year and is aimed partly at the hundreds of thousands of homes unable to access Freeview, cable or satellite.

Freesat offers 140 TV, radio and interactive channels, including the BBC's and ITV's high-definition services.

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Media

Television