The band, which was named best group and best british rock act at last week's Brit Awards, retains for its and digital strategy.
The agency has created a monthly newsletter for Franz Ferdinand fans, informing giving them the latest news about the second album, tour dates, releases, events and special offers.
Initially, an email will be sent to the current database of more than 30,000 fans, asking them to return to the site and confirm their registered details in an opt-in registration form.
DS.Emotion will capture email and mobile phone details, which may be used for future mobile SMS and MMS communications.
The effectiveness of the database will be measured and the number of visits to the site will be tracked. A dedicated online news editor is joining the team and will work closely with the band to update the site with news and information.
It it thought new online plans will allow fans to interact with the band while it is in the studio recording its second album.
The site already allows the band to interact with fans. The stars are armed with laptops and digital cameras so they can document and upload information wherever they are.
Chris Hassell, new media director at DS.Emotion, said: "Digital is the way forward in building interactive relationships with young net-savvy music fans.
"I think an interactive digital strategy is as essential for an artist as having an internet site that reflects their distinctive music, image and popularity."
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