LONDON - Bulmers, the cider brand, has appointed The Foundry to redesign its website after a three-way pitch.
The Foundry will now work on making the website look more modern, as well as ensuring it ties in with Bulmers' offline marketing initiatives.
As well as the redesign, The Foundry will maintain and support the website on an ongoing basis, and work with .
Douglas Cooke, brand manager at Bulmers, said: "We wanted to work with an agency that understands the things that motivate Bulmers' target audience. This insight will play an important role in the longer term development of the brand website."
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