Foster's 'smart/casual' by Adam & Eve
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Advertiser
Foster's -
Agency
Adam & Eve -
Sector
Agencies, Food and Drink and Alcohol
Foster's is launching the first-ever digital outdoor campaign that allows people to create and submit content for Facebook directly from a poster.
Created by Adam & Eve, the campaign, to promote Foster’s Gold, will run on digital bus shelters across the UK, and follows the recently launched "smart/casual" TV ads starring Holly Valance.
The screen takes a photo of the participant's face, and allows them to choose from a digital wardrobe of various smart and casual clothes. Once an outfit is selected, a picture is taken of them alongside the brand spokesmen Brad and Dan, and is automatically uploaded to , where users can tag themselves and share with friends.
Simon Lloyd, Christine Turner, Sian Coole and Jo Creswell created the campaign. The production company was Grand Visual.
