Foster’s 'Vordometer' by Adam & Eve
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Advertiser
Fosters -
Agency
Adam & Eve -
Sector
Food and Drink and Alcohol
Foster’s is launching a humorous iPhone app, called the “Vordometer”, that allows users to see what their girlfriend will look like in later life.
Created by Adam & Eve, users are encouraged to upload a photo of their girlfriend to their iPhone, which the app will then transform to show how they can be expected to age.
The idea comes off the back of a TV ad launched by Foster’s earlier this year, which sees the brand’s spokesmen Brad and Dan encourage a worried man to stick with his girlfriend as she may turn out to look like Carol Vorderman.
