Foster's 'Carlton natural blonde' by Clemenger BBDO Melbourne

Carlton Natural Blonde... taste the future... in your mouth
Carlton Natural Blonde... taste the future... in your mouth

Foster's is launching a new brand called Carlton Natural Blonde in Australia, and is supporting the launch with a surreal advertising campaign by Clemenger BBDO Melbourne.

The ad aims to position the beer as the taste of the future in the new spot, which carries the strapline: "Taste the future in your mouth."