The Fortnum & Mason Magazine will be published tri-annually by Square One Publishing, with a circulation of 100,000. The 100-page title will comprise editorial on its product ranges as well as reader promotions, and will carry third-party ads.
The company hopes the title will drive new shoppers to the store as well as bolster its relationship with existing customers.
The first issue of the ABC-audited publication, which launches in April, will be distributed free in-store. Subsequent editions, with a cover price of £3.50, will be sold in-store and online.
The store is currently undergoing a £24m refurbishment, including the addition of a fresh-food floor and wine bar. The work will be completed in time for its 300th anniversary in October.
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