Ford has issued a letter to several gay, lesbian and human rights groups, which it also posted on its website, detailing its decision to advertise all eight of Ford's vehicle brands to "important audiences".
"It is my hope that this will remove any ambiguity about Ford's desire to advertise to all important audiences and put this particular issue behind us," Joe Laymon, Ford's group vice-president for corporate human resources, said in the letter.
Ford was also asked to comment on reports that it had placed creative restrictions on the way its brands could speak to gay and lesbian audiences.
Laymon said: "We expect our brands to create advertising that supports their brand image and is appropriate and effective in connecting with the intended audience.
"That is unchanged. But we do not have to deal with this topic in the abstract. The best answer to your question will be in the ads themselves. I would ask you to judge our intent by what you see."
The furore concerned Ford's admission last week that it was pulling Jaguar and Land Rover advertising from gay publications.
At the time, the US car maker denied that pressure from right-wing Christian groups were responsible for its decision, despite facing a boycott from the American Family Association, which criticised the group for being gay-friendly.
Mike Moran, a Ford spokesman, said: "The decisions with regard to advertising was a business decision."
The car maker said that the decision was part of an overall cutback in advertising spend at the loss-making division.
David Smith, vice-president of policy for the US Human Rights ±±¾©Èü³µpk10, said: "We made clear that we were concerned about the perception of an agreement with the AFA. The perception that a big company from corporate America had made a pact with an extremist organisation was very worrying."
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