The new work consists of a glossy coffee-table book called Generations, which contains passages written by Ford Direct customers about their fondest Ford memories.
These range from the first time a parent came home in a brand new Cortina, to stories of babies being born on the back seat of a Ford.
The stories are accompanied by archive images provided by customers, that feature them posing proudly with their old Ford cars.
The book has been devised off the back of a previous DM campaign, created in 2008, that asked more than 43,000 existing customers to submit their fondest Ford memories.
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