LONDON - Ford has hired Elena Ford, the great, great granddaughter of Henry Ford, as director of global marketing, sales and service operations.
In her new role, Ford will report directly to the company's group VP of marketing and communications Jim Farley. Ford moves from her role as VP of Ford Motor Company global brand and marketing.
She now takes responsibility for the integration of the firm's marketing team, global marketing agencies and suppliers. Her first task will be to oversee the launch of the new Ford Focus which launches in Europe next year.
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