The line marks the company's first move into event-specific clothing since its launch last August. Footie Chick was founded by former Reebok sales director David Brint.
Clothing in the range includes tight T-shirts, vests, shorts and tracksuit bottoms. These feature slogans such as 'England Forever' and designs including a heart-shaped St George's cross.
JJB Sports stores nationwide will sell an exclusive selection of the range and run an instore promotion to find the 'face of Footie Chick'. The range will also be sold online and in various department stores.
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