The move comes ahead of a brand refresh of all of Five's channels in the coming months, starting with Fiver and Five US, and finishing with a refresh of the main channel later in the year.
From the end of April, Five Life will have a new on and off-air look, with newly acquired and commissioned programmes.
The new on-air look will reference popular culture and will change to reflect seasonal and topical events.
Fiver has acquired VH1 series Celebrity Rehab and a second series of Dirt, starring Courtney Cox. It has also acquired rights to show Sex and the City.
A marketing campaign has been developed by VCCP to support the refresh, with the media planned by Vizeum.
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