Following the agency’s work on last year's campaign, Fisher will be working with Paratus Communications, part of Lexis PR, on the activity highlighting Costa Coffee as an essential part of summer.
The Costa Ice experiential campaign will consist of a branded vintage ice cream van touring 16 UK venues, including parks and seaside resorts, serving a selection Costa’s ice cold drinks.
The activity will support Costa Coffee’s communications strategy including outdoor, national press advertising and social media to drive awareness of the Costa Ice range.
Mike Cutting, event producer at Fisher Productions, said: "Fisher Productions is excited to be devising and producing the Costa tour once again. Last year’s focus was on getting as many people as possible to sample the range of drinks so we visited high footfall areas such as shopping centres and gave out more than 70,000 samples in four weeks. "
Last year, Costa Coffee sold more than six million Ice Cold Costa drinks to UK consumers. The range has been rebranded this year to Costa Ice.
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