Those believed to be joining them in the house include 'Shameless' actress Tina Malone, former Liberty X band member Michelle Heaton and 1980s supermodel Paula Hamilton.
'Austin Powers' "mini me" actor Verne Troyer, politician Tommy Sheridan, US rapper Coolio and former footballer Ian Wright are also being touted as the latest celebrity housemates.
Other names being thrown in to the mix, include Lib Dem MP Lembit Opik and singer Whitney Houston.
Confirmation of the house guests won't be made until the controversial Channel 4 show returns on Friday January 2.
It will be hosted by 'Big Brother' veteran Davina McCall. George Lamb will present 'Big Brother's Little Brother' on E4, while comedian Jack Whitehall is set to host the debate show 'Celebrity Big Brother's Big Mouth'.
in a deal thought to be worth around £800,000. The previous sponsor, Carphone Warehouse, pulled out of its partnership following the Shilpa Shetty racism row in 'Celebrity Big Brother' 2007.
Channel 4 chose not to run the show this year after the row and instead broadcast a different version called 'Big Brother Celebrity Hijack' on E4 last January.
The original format is set to return in January next year, however Channel 4 is reportedly planning to censor footage and scrap 24-hour coverage.
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