LONDON - Taxi advertising company Ubiquitous has been commissioned to carry out a marketing campaign for First Direct.
Until Sunday (28 October), First Direct customers who hail one of 30 First Direct-branded cabs can travel anywhere in Zones 1 and 2 with no charge.
The offer marks the end of a campaign for First Direct which has seen the cabs carrying megaside advertising for two months.
Andrew Barnett, Ubiquitous managing director, said: “Working with First Direct we have created a much more experiential campaign, not forgetting our unique relationship with our very own brand ambassadors - the cabbies.”
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
