The brainchild of OMD, to coincide with the relaunch of the classic board game, will see people all over Britain competing against each other as they play Monopoly Live, with London taxis as four-wheeled, giant playing pieces equipped with GPS technology. Players register for free at monopolylive.com, choose their playing piece represented by a London taxi and decide where to spend their £15m capital. The liveried taxis have been provided by Taxi Media, with specialist media buying through Posterscope.
Taxis have monopoly in game relaunch
Taxi drivers across London could soon be shouting “do not pass go!”, as a massive life-size version of Monopoly is set to hit the capital this week.
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