The HSBC-owned telephone and online bank launched its online forum, Talking Point. a year ago, but this will be the first time the brand will be publicly "speaking" to customers who use it. It is also allowing customers to comment on articles in its newsroom.
As part of its drive for openness through social media, First Direct has an online hub called "live", which aggregates positive and negative comments about the brand from the social web, a social media newsroom, and presences on Twitter, Flickr and YouTube.
Paul Say, First Direct’s head of marketing, said: "We find what our customers value most about our service are the levels of accessibility and transparency we strive for. Therefore ‘talking with’, as opposed to just ‘listening’, was the logical next step."
, created by Story, to mark its 21st anniversary and promote the customer service provided by its UK-based call centres.
As part of its drive for openness through social media, First Direct has an online hub called "live", which aggregates positive and negative comments about the brand from the social web, a social media newsroom, and presences on Twitter, Flickr and YouTube.
Paul Say, First Direct’s head of marketing, said: "We find what our customers value most about our service are the levels of accessibility and transparency we strive for. Therefore ‘talking with’, as opposed to just ‘listening’, was the logical next step."
, created by Story, to mark its 21st anniversary and promote the customer service provided by its UK-based call centres.
.jpg)
.jpg)