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The 40-second ad spots feature the tagline ‘We live in Financial Times'. The ads feature a mixture of animation and live footage and aim to show the ways in which business influences modern life.
The campaign breaks today on business-oriented programming on Bloomberg, CNN, CNBC, BBC World and Euronews.
The ads build on a campaign launched last month on outdoor poster sites and branded taxis, supported by online and direct marketing.
Last month, owner Pearson refreshed the FT's print edition with a new masthead and fonts, more colour photographs and more signposts to FT.com.