The campaign will incorporate 48-sheet and 96-sheet outdoor advertising at road and rail locations in the South East, as well as advertising on 600 London taxis. In addition, a 30-second ad will appear in cinemas across London and the South East, as well as on TV channels including CNBC, Euronews, BBC World, CNN and Bloomberg.
Frances Brindle, the FT’s global marketing director, said that the aim was to bring the theme, "We Live in Financial Times", to life in a creative and impacting way. The ad campaign encapsulated "the energy and excitement of modern global business", she added.
The campaign was created by DDB London, and stresses the central role that global business plays in everyday life.
Frances Brindle, the FT’s global marketing director, said that the aim was to bring the theme, "We Live in Financial Times", to life in a creative and impacting way. The ad campaign encapsulated "the energy and excitement of modern global business", she added.
The campaign was created by DDB London, and stresses the central role that global business plays in everyday life.
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