"The Games have always been a little gay" claims a film that shows two men in skin-tight outfits thrusting back and forward against each other in the luge.
The film sticks two fingers up to Russia’s anti-gay laws that have been thrust into the media spot light by the Winter Olympics in Sochi and asks viewers to "fight" to keep the Olympics "a little gay".
Client: The Canadian Institute of Diversity and Inclusion
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpeg)
