FHM's Friday email can now be read via a horizontal scrolling system, which is intended to allow more flexible content placement and provide a "more polished magazine experience" than page-turnover technology.
Advertisers will have greater creative opportunities with placements, including double-page spreads, content area sponsorship and video embedding. It also allows press advertisers to extend magazine campaigns onto the digital platform.
Fashion advertisers Topman and Quiksilver have already signed up for this week's launch, extending their activity from September's magazine issue across platforms.
The souped-up newsletter will compete with the UK's first electronic men's magazine -- Monkey, launched by Dennis Publishing last October.
also underwent a redesign late last month to provide new features, including a readers' video box, travel section and more frequent editorial updates, as well as new advertising spots.
Dave Moynihan, editor of FHM.com, said: "The new launch will deliver a bigger, better, funnier and cleverer newsletter to users. It also massively increases the opportunities for advertisers to reach hundreds of thousands of men with advertorials, video campaigns or truly bespoke content."
A marketing campaign to recruit new subscribers will start in the coming weeks.
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