In the ad, Robinson appears in her underwear but finds herself snubbed by her boyfriend as he desperately tries to catch up on some Six Nations action after a day of mishaps has denied him the chance to see try after try.
The ad starts in a crowded pub where the boyfriend is faced with various obstacles that force him miss the on-pitch action. He first has to avoid a fight, squeeze past a pretty girl, has his mates jumping in front of the big screen and finally a phone call from his girlfriend.
The on-air campaign is being supported by posters created by Red Bee Media, formerly BBC Broadcast, which also created the BBC's promo for the 2005 Ashes series.
Arabella Gilchrist, creative director at Red Bee Media, said: "We wanted to target UKTV G2 loyalists as well as a broader-based rugby fan audience. To engage them we needed to give them reference points that were credible, relevant and entertaining and we hope that this campaign delivers that and builds awareness of the RBS Six Nations "best bits" on UKTV G2."
The campaign is targeted at G2's young male audience who usually tune in for a dose of BBC comedy. The channel features the likes of 'Two Pints of Lager and a Packet of Crisps', 'Never Mind the Buzzcocks' and 'The Catherine Tate Show'.
Steve North, UKTV G2's channel head, said: "Although best known as a comedy channel, adding sport to the UKTV G2 schedule is sure to please our core young, male-skewed audience.
"This campaign brilliantly communicates the entertaining personality of the channel as well as our exclusive Six Nations content."
The RBS Six Nations highlights show will run every Saturday and Sunday at 7.30pm and 11pm from the February 4 until March 19.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)