Gilbert is best known for directing channel identities, promos and sponsorship titles, and in joining Feel he secured his first commercial at the company for O2.
He has created a new 3D world for O2's latest television advertising featuring the O2 bubble, following the recent launch of its brand campaign.
Most recently, Gilbert has been responsible for the design and direction of 4Music and also the More4 channel identity alongside the design company Spin.
He has also been associated with Planet 24, Channel 4 and Attik in New York, where he was a senior designer.
Making the move back to London in 2001, he worked as a freelance and his portfolio included work for clients such as BBC, Nickelodeon, MTV, Channel 4 and Endemol.
Gilbert has not been represented for commercials in the UK before. He joins Nick Hirschkorn, Feel managing director, and Stuart Wrigglesworth, head of commercials.
He said: "I'm still a graphic designer at heart but equally love live action.
"To be added to a great list of directors really excites me. I look forward to creating visually challenging work."
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