
The agency wanted to capture an explosion of energy "as if summer has been kept pent up in a box all winter".
The campaign involves three-dimensional lilos, beach balls and tuk tuks flying though the air.
It launches on Monday and will run until the end of August.
Credits
Project name: Unleash Summer
Client: Julie Davidson, UK Marketing Director , lastminute.com
Brief: Make lastminute.com the only place to go if you want to make the most of summer 2008.
Creative agency: Farm
Creative Directors: Owen Lee and Gary Robinson
Copywriter: Edward Copeland
Art director: Lee Williams
Production Company: The Mill