Ian McCaig, the chief executive of Lastminute.com, told the programme that Google's proposals will cost it millions of pounds and could breach trademark law. He added that if the search giant goes ahead with its plans, Lastminute is prepared to launch legal action.
The Week: Media news - Google enrages Lastminute
Lastminute.com and Auto Trader are considering legal action against Google over its plans to allow companies to bid for the brand names of rivals in search results, according to Channel 4 News.
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