The advertiser is believed to have drawn up a shortlist of agencies including the incumbent PHD, Mediaedge:cia and one other unnamed agency to pitch for the account. The pitch is being handled internally by the client.
Mediaedge:cia holds the global account for Remy Martin cognac range, including V.S.O.P and Louis XIII, which is also owned by the Edrington Group.
The independent distiller, which is one of the biggest distillers in the Scottish whisky industry, spends an estimated £4m on its annual media spend for all its brands.
The group has spent £2m promoting the Famous Grouse brand over the past 12 months, according to media measurement firm Nielsen Media Research, of which £1.8m was spent on television advertising.
Other brands within the Edrington Group's portfolio of products include The Macallan, Cutty Sark, Highland Park and Glennturret.
Last year the Famous Grouse brand was overhauled when marketing agency bd-ntwk/Scotland was appointed. The agency was brought in to consult on its global positioning and create a new identity for the whisky ahead of a trade and consumer marketing campaign.
In January this year, Abbott Mead Vickers BBDO retained the £3m Famous Grouse creative account. The agency pitched against Wieden & Kennedy and Newhaven.
The history of the group stretches back to the 1850s when the Robertson family founded the company in Glasgow.
The Edrington Group was unavailable for comment regarding the media review of the Famous Grouse brand.
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