PHD is believed to be in final contract negotiation after beating the Interpublic agency following Bang & Olufsen calling a review in April. Last month, incumbent Carat turned down a chance to repitch for the account.
The UK account is worth £1.9m, most of which is spent on press with some activity across outdoor and radio. Most of this is used to support its Beovision television range and its Beocenter hi-fi collection.
Bang & Olufsen sells its high-range products through its own branded stores across the globe, rather than through high-street electronic retailers and across web retail sites. It believed to be looking at an expansion of the chain.
The creative account is handled locally out of Denmark and is not affected by the media review.
No one at Bang & Olufsen nor PHD was available for comment regarding the win.
Bang & Olufsen has been a pioneer in product placement, placing its phones in the original US version of 'The Apprentice' with Donald Trump. The advertiser has also featured product in Hollywood films such as 'Charlie's Angels'.
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