Starting this week, Faithless TV ads featuring the Shazam logo will air during prime time slots on channels including Sky1, Fiver and Five USA, and in the breaks between shows such as ‘House’, ‘CSI Miami’ and ‘Layer Cake’.
The Shazam logo will be embedded into the advert. By clicking this viewers will be able to obtain the album's tab results on Shazam.
Additional features, including Faithless' tour information and YouTube videos, will be available through the Shazam mobile app.
Users with the app can tag the Faithless track, ‘Feelin Good’, which features in the ad. Shazam will then search its database of over eight million tracks for the track and album cover, which it will deliver to the mobile, as well as links through which users can buy tickets to the tour and more Faithless tracks instantaneously.
Brian Message of ATC Management, which handles the band, said: "We think Faithless fans will leap at the chance to 'Shazam' the track playing in the new advert and link directly to our new music and UK tour info. Millions of Shazamers out there are tagging tracks every day, now, for the first time in the UK, they can 'Shazam' a TV ad."
Andrew Fisher, chief executive of Shazam, said: "Shazam is quickly becoming an integral part of the marketing mix for bands and brands. We’re offering an interactive and engaging experience that makes the leap from watching an ad on TV to buying a track or booking a gig ticket simple and seamless on the mobile
"Faithless’ fans know the band for being cutting-edge in their music, and this is also reflected in their marketing."
In August, Faithless, funded by Fiat, roadblocking the 9pm ad break during Channel 4's 'Big Brother'.
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