The online competition dubbed ‘Moments of Softness’ asks mothers to describe in 400 words a magical moment they have had with their baby and upload a picture of them together.
The campaign was created by Proximity London.
Entries for the competition close on 17 April whereupon 50 winners with the best examples will receive a year’s supply of Pampers nappies and Fairy Fabric products.
Pampers is also running an online push behind its Active Fit nappies based around ‘Baby Yoga’. The brand has brought in Emmerdale actress Sheree Murphy to front the campaign.
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