The on-pack promotion offers consumers one of four free children’s books with each purchase. The books feature the character the Kipper the dog from the series by author Mick Inkpen.
Special packs of Fairy Non Bio will also feature a free CD featuring the character’s adventures. The promotion was created by roster agency Leo Burnett.
Fairy is also running a ‘Make Story-time Special’ online competition until the end of March. The competition offers entrants a chance to win a £5,000 family holiday if they write in with their own story including the dog.
A television ad campaign will also run in support of the promotion starring the Kipper character.
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