Facebook tipped to unveil entertainment focus

Facebook is set to present a major redesign and push to offer its users more entertainment content at its f8 developers' conference this Thursday (22 September), according to reports.

Mark Zuckerberg: Facebook founder expected to announce changes at social network
Mark Zuckerberg: Facebook founder expected to announce changes at social network

It has been widely reported that content will be the focus of f8 this year and announcements from a number of major media companies are expected.

the social network's founder, Mark Zuckerberg, will use his keynote speech to announce a raft of changes, which include video and music partnerships, and a structure for sharing content activity inside and outside Facebook.

The theme of the conference has been centred around the phrasing, "read, watch, listen", fuelling speculation that "read" points to deals with online publishers, "watch" will be web video sites, and "listen" will be music services.

While it has been widely tipped that Spotify and Vevo will be launching music-streaming Facebook apps, TV and film companies, as well as news publishers, are expected to be on board for the new entertainment platform.

that Facebook will be introducing new buttons, to sit alongside its "Like" button. It claims these will be "Read", "Listened" and Watched", with Facebook planning to launch social commerce buttons, such as "Want" at a later stage.

In addition, Facebook is expected to roll out a major redesign of its profile pages, to make them more "sticky", reports . All Things Digital said that one of the new features is a sidebar, which will contain live updates of friends' consumption activity.

Facebook declined to comment on the reports.

It has already stepped into entertainment, recently striking deals and Channel 4, as well as Warner Bros, to show content on the social networking site.

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