Facebook halts employee stock sale

LONDON - Facebook is reportedly shelving plans to allow employees to sell some of their shares in the social network.

Zuckerberg: unable to finalise plans for employee stock sale
Zuckerberg: unable to finalise plans for employee stock sale

In August, at a time when Facebook was valued at around $15bn (£10bn), Facebook proposed letting employees sell a proportion of their shares.

However, Facebook chief executive Mark Zuckerberg reportedly told staff: "I'm writing this note to let you know some bad news. Despite a lot of work, we have not been able to finalize a plan for the employee stock sale we announced in August."

He added: After carefully considering the current environment, we've decided to establish an open-ended time-table for an employee stock sale program."

Last year, Microsoft took a $240m (£164m) stake in Facebook for a reported 1.6%, which valued the social network at $15bn. But as the value of stocks across all sectors fell with the credit crunch, Facebook opted to resist a share sale.

The news comes as questions surround the value of social networks to advertisers. This week, a report found that more than half of chief marketing officers say they are not interested in incorporating social networking sites into their marketing strategies.

Last month, Procter & Gamble's head of marketing, Ted McConnell, said companies should not advertise on Facebook, maintaining that social networks had no right to monetise their customers’ conversations. McConnell, P&G's general manager, interactive marketing and innovation, said marketers should not "hijack" their customers and that it was "arrogant" to monetise social networking platforms.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content