The new site, which will be seen by up to five million passengers a year and two million business travellers, has launched with an advert from Investec Private Bank. The front-lit visual, which measures 200 square metres, covers what is the UK's largest exterior airport site. It is situated on the car park structure directly opposite the terminal and above the taxi and bus drop-off and pick-up points.
Jeremy Corfield, chief executive of Eye Media in Europe described the banner as "one of many new media opportunities Eye is developing across its UK airport portfolio".
Eye has offices in and operates airport, roadside billboard and shopping mall media businesses across the world including in Europe, North America and Australia.
gen outdoor media intelligence planned and bought the campaign.
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