Eye Corp, the global outdoor contractors specialising in airports and shopping malls, is set to halve its 550 advertising sites at Manchester, Nottingham East Midlands, Cardiff, and Humberside airports over the next two years.
The Australian company, which has about 2,000 advertising sites across the world, wants to streamline its sites to attract more global brands and maximise dramatic impact.
Last week it installed a six-sheet six-foot high poster portrait panel at Manchester International Airport, built into a large floor-mounted free-standing unit with high-definition LCD display monitor, playing up to three ads for seven seconds.
There are plans to roll out the same unit soon in Nottingham and Cardiff airports.
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