Experian claims the new product will reduce costs to direct marketers, by removing prospects who are unlikely to be able to save.
The data services firm also says Canvasse Saver will improve response rates by recommending the most appropriate saving product based on financial behaviour and will detect savings "triggers", such as property downsizing, to target prospects at the best time.
Gillian Buttree, marketing director for Experian's marketing services division, said: "Canvasse Saver tackles what matters most to the sector, how to win new profitable customers and how to maximise the value from existing customer relationships.
"The savings market today is incredibly competitive and Canvasse Saver from Experian provides companies with a solution to determine the best customer acquisition and management strategies."
Earlier this month, it emerged that private equity groups were considering a £6bn bid for Experian, which is expected to be demerged from its owner GUS later this year.
According to reports in The Sunday Times, Kohlberg Kravis Roberts and Hellman & Friedman have approached banks about financing a deal.
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