iScreen is a self-service system that is being launched at small to mid-sized credit providers, such as credit unions and regional banks.
With iScreen, companies can purchase a list of pre-approved prospects from Experian for their marketing campaigns from any internet-ready computer.
They can also receive counts of creditworthy prospects, allowing them to identify the best possible audience before they purchase the list.
Laura DeSoto, Experian senior vice-president of credit services, said: "iScreen was designed specifically to enable financial institutions to easily access and manage lists of creditworthy names for pre-approved direct mail campaigns. With a low-cost, pay-as-you-go pricing structure, iScreen enables credit grantors to make marketing campaign decisions based on need, rather than budget."
The system allows firms to pre-screen consumers from supplied lists and to customise campaigns by targeting consumers using demographic and geographical selects, as well as pre-defined, industry-specific credit attributes.
Other features include the ability to quickly re-select previous campaigns or suppress names from supplied lists or previous campaigns. Most lists are ready for download in 24 hours or less.
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