According to Experian, almost a third of consumers fail to notify companies they deal with when they change address, while more than 6m of them move house each year.
Sophie Sail, head of product management for Experian's marketing services division, said: "Not all individuals in a household move together. For example, children leave home, relationships break up and not all home moves are permanent.
"Dealing with this complexity, Absolute Contacts from Experian reduces waste and the threat of negative PR associated with poorly targeted communications, protects against the risk of identity fraud, and ensures regulatory compliance throughout the course of the customer lifecycle."
Experian confirms individuals as having left an address against its Absolute Movers home movers file. Residency at the new address is verified against the current edited electoral roll and other sources of compliant, proprietary Experian information to ensure that only individuals who can be currently confirmed at an address are included in Absolute Contacts.
Absolute Contacts is available from Experian's marketing services bureau or via Experian Intact, its online data cleansing service.
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