According to Experian, the new product, which is being made available through its marketing services division, can slash campaign deployment timescales by around a third and operates with a pay-as-you-go pricing structure. The service is hosted by Experian and users are only charged for the data they extract and deploy.
Chris Savage, Experian's marketing services managing director, said: "In today's overcrowded database market, Experian Fusion is a real departure from the norm by enabling campaigns to be run on an 'as and when' basis without upfront investment."
Duncan Painter, Clarity Blue chief executive officer, said: "Experian Fusion's launch demonstrates precisely why we chose Experian as our parent company, using the combination of our people, processes and technologies to greatly enhance companies' marketing capabilities."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .